DIS — the streetwear brand that takes you places

This probably was my favorite case to work on at Shillington. DIS is the concept member-only high-end streetwear store, that takes its name from the ancient Greek god of the underworld, the one before Hades. The elaborate and complex hand-drawn graphic elements are balanced out with very minimalistic black and white palette, creating a strong brand message together.

This probably was my favorite case to work on at Shillington. DIS is the concept member-only high-end streetwear store, that takes its name from the ancient Greek god of the underworld, the one before Hades. The elaborate and complex hand-drawn graphic elements are balanced out with very minimalistic black and white palette, creating a strong brand message together.

During the work on this project, I've thought of the target group, and that is where the various cultural references in graphic elements are coming from. For example, some were taken from Scandinavian runes; some are referring to the Old Testament stories, some symbols are coming from alchemy manuscripts, and it was my way of paying homage to the urbanistic multinational culture of big cities.

During the work on this project, I've thought of the target group, and that is where the various cultural references in graphic elements are coming from. For example, some were taken from Scandinavian runes; some are referring to the Old Testament stories, some symbols are coming from alchemy manuscripts, and it was my way of paying homage to the urbanistic multinational culture of big cities